1) What value does this bring to your audience?
Is it informative? Will it make them laugh? Make them think? Will they learn something from it? If there is no value to your audience, should you really be sharing it?
2) Does it encourage engagement?
Will someone be compelled to reply, share, comment or follow you because of it? Does it help build a relationship and a connection between you and your audience? If not, is it really suitable for a social platform?
3) Does it reflect your brand image?
Does it support your personal or professional brand? Does it leave people with the right impression about you? Do you want to be remembered by this post if they don’t see another post from you for the next week?
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